23 március 2021

Ksenia Simonova created a sand art video for Alexander Rybak, article in Telegid, 23.3.2021

An unexpected creative tandem of the Norwegian Alexander Rybak and the Ukrainian Ksenia Simonova presented a unique video work – a sand art video clip "Let The Music Guide You".

Published inTelegid | 23.3.2021 | Translated by Mónika Menyhért

The song was released on the music platforms in 2018, but only now has it been rendered. Rybak's song was animated by the winner of the Ukraine Got Talent show, the finalist of America's Got Talent: the Champions and Britain's Got Talent: the Champions, the Ukrainian sand artist Ksenia Simonova.

“The story of Rybak and Simonova's acquaintance is very interesting. In June 2009, Alexander was a specially invited guest to the final of the show Ukraine Got Talent
We flew from Spain to the broadcast, right after Rybak's performance. And on the way, Sasha and I watched the performances of all the finalists. Xenia's number really captivated and Sasha watched it multiple times. It was interesting to see how deftly and subtly she paints stories with sand. And already behind the scenes of the show, Ksenia met Alexander, even before the winning announcement in the final”, said Rybak's manager Yana Pryadko about the history of their acquaintance. 

Here can you watch Ksenia's winning performance in the talent show


But Ksenia, like millions of people around the world, found out about Alexander Rybak during his performance at Eurovision. 

“I really like Sasha's work, and I remember very well how I watched his performance at Eurovision on TV. Then he impressed me – he did not look like anyone, the fire of a real artist burned in him. I had no doubts about his victory. And when he won, I felt a sign in the air that I was doing the right thing, that I was going to the semi-finals of the show "Ukraine Got Talent". Could I have known that I would soon find myself on the other side of the screen and just meet this amazing person in my life! Sasha in life is the same as on stage. Shining, brilliant and very simple. As befits geniuses. Even then I thought about how cool it would be to draw the story of any of his songs. 12 years have passed. And it happened in 2021!" - shared Ksenia Simonova. 

The video "Let The Music Guide You" combines several stories: the music helped each main character of the music video to express themselves, to stand out and find the strength to go further, through all obstacles. This song has a very important meaning - YOU ARE NOT ALONE! God is with you. For some, this manifests itself in music, for others in poetry or drawing. But this is about the Most High, about the fact that we are loved! This song is about each of us! The final point of the video was a portrait of Alexander Rybak himself with the violin, which was replaced by two hands holding each other. This once again emphasized the main message of the video work: WE ARE LOVED! 

Watch the sand art video to "Let The Music Guide You" here:

“When we conceived to shoot this video, and Sasha sent the song “Let The Music Guide You”, I was simply speechless. Because I really love the Sami culture and especially the joik. I have a whole collection of recorded ethnic Sami voices and my whole family loves it. Especially my the youngest son. I created a story for this song with great pleasure! The song was not only easy to work with – we lived for it. We recorded so much material that it was unrealistic to keep within the timing of the song, eventually, a lot was cut. Sasha had to write the song within an hour (she laughs). Thank you, Sasha, for your music. Keep creating, make the world happy! Let the music guide you!”, – sand artist Ksenia Simonova told about her work with Rybak. 


The work on the video lasted almost 2 months, from mid-January 2021. Everything happened in one breath, while being impressed by the song. The shooting took place in Ksenia's animation studio, where she shoots all her films. “Let The Music Guide You” was playing repeatedly during the whole shooting and editing. It didn't bother anyone from the team even after a thousand listens – everyone was crazy about it. When the video was edited, Ksenia sent it to Alexander. Rybak watched the video five times in a row, peering on the artist's hand movements, he liked the work so much.

I have always been delighted with the pictures that Ksenia Simonova painted with sand! And we both admire the Sami culture and the joik. A great reason to collaborate! Watch our new video “Let The Music Guide You” on my YouTube channel! ”– Alexander Rybak called for watching the new video. 

It is impossible to predict what other surprises can be expected from the violinist and virtuoso Alexander Rybak! He knows how to surprise! 


Information and photos provided by "Master Management 360"

(The translator of this article is not native either in the Russian or the English language, so any correction is welcomed and appreciated.)

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